About Our Brand

Our purpose is bringing bags of joy for life's every moment!

Meet Sarah ...

After 22 years of being immersed in the world of technology as Chief Operating Officer of a cloud computing firm, Sarah had her lightbulb moment when she realised there wasn’t a luxury handbag available that could take her from day to night with ease.

So, Sarah took matters into her own hands and designed her own! Fast forward a few years, and Sarah took a leap of faith and left IT behind. Today, we are the only luxury handbag company that enables women to personalise and customise their luxury handbag to create endless looks. Sarah's audacious vision for the company is to have a Sarah Haran bag in every bedroom and boardroom by 2028!

Our Handbags

Like nothing you've ever seen before, our concept enables you to change the look of your bag in seconds to transform it into something completely different and unique to you.

Each of our bags is complemented by our signature eyelet which makes each Sarah Haran bag instantly recognisable.

The beauty and quality of our bags is outstanding, so you can be sure that it will last a life time. Thoughtful interiors and clever features ensure you carry the perfect bag.

Coupled with our unique personalisation concept you can wear our bags in a variety of ways to create different looks with just 1 bag. A range of stylish accessories mean you can go from day to night with ease, simply by adding different elements to your bag to give it a whole new look.

The Evolution of our Handbags

The Dahlia 2-in-1 Tote was Sarah's first design, and to this day continues to be our bestseller. Sarah believes in testing all bag designs thoroughly to ensure customers carry not only a beautiful bag, but one that will make their day more organised.

This approach has meant that all our bags are tested by women for women and having started with one tote bag, our range now boasts styles that will bring versatile functionality for all activities and lifestyles.

Our Design Ethos

As an independent brand, our ethos is to design sustainably in small quantities. All products are sampled and tested over a 3-6 month to ensure they will truly enhance daily life. We then produce in small batches that are thoroughly tested by us, our Ateliers and a select few customers before launch. We believe this approach enhances our production and helps safe guard the planet.

We work very closely with our expert Atelier in Turkey. When we started with them, they were a team of 5, but thanks to the support of our customers, they are now a team of 14 people giving us over 200 years of leather crafting skills to ensure the luxury craftsmanship of our bags! That's why our handbags are backed up with a lifetime guarantee.

With your Support we have Grown!

Having taken a leap of faith and launched her brand in 2018, Sarah has now grown her team with likeminded staff who are as devoted as she is to bringing joy to her customers through incredible products and exceptional customer service! Without the support of our customers we would not have been able to achieve what we have. We are truly grateful!

We are grateful to have 1,000's of customers who love our handbags and have shown their support with over 6000 5 Star reviews. We have managed to win the heart of celebrities like Anthea Turner, who was gifted a bag by a friend and now loves our bags so much that she has become a major supporter and brand ambassador. We have been lucky enough to have received several impressive write ups from major national publications about our products including Anna Murphy Fashion Director of the Times!

You can read more about our celeb fans and press articles here.

In 2021 we were recognised as a Brand of Tomorrow by Walpole, the official sector body for UK luxury! We are extremely proud of this achievement.

In 2024 we were chosen from thousands of small businesses to join the Goldman Sachs Small Business Growth Programme under the Said Business School at Oxford University.

Our Bags of Joy Community

Our core values of Joy, Ambition, Quality, Education and Community have seen us build a community of women who love our concept and want to share their passion with one another. Hugely supportive to each other our Facebook club is full of likeminded women who have bonded over their common love of handbags and well maybe wine as well!

Our Bags of Joy is filled with our lovely customers who post pictures of their bag and outfit styling daily.

It's a friendly and welcoming community and it's the perfect place to start building inspiration for your collection by viewing other members posts and engaging with likeminded women!

Join here!